Capabilities & ApproachCMO Outsourcing does what a CMO does for any organization – creates and refines positioning and messaging, translates marketing strategies into marketing plans and tactics, and manages the implementation of tactics and programs to increase pipelines and revenues.
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• Market Insights & Research
• Positioning & Messaging
• Packaging & Pricing
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• Management & Mentoring
• Organization & Capability Building
• Metrics & Measurement
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| • Branding & Awareness
• Demand & Lead Generation
• Interactive & Direct
• Channels & Alliances
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Marketing Strategy
- Positioning
- Messaging
- Plan development/review
- Sales Alignment review
- Communications strategy
- Pricing Analysis
- Research
Tactical Market Planning
- Communications Plans
- Lead Generation Plans
- Sales Support Plans
- Product Marketing Plans
Product Marketing
- Product roadmaps
- Product definition
Sales Operations
- Salesforce.com Implementations
- Salesforce.com Administration
| Electronic Marketing
CRM implementation and optimization, i.e. Salesforce
Demand Generation software, i.e. Eloqua
Email Marketing
Web site review
Marketing Operations
Advertising
Analyst relations
Articles
Business development
Collateral development
Competitive Analysis
Case Studies
Demos
Direct mail
Events
- User groups
- Advisory groups
- Tradeshows
Lead Analysis
Media buying
Presentation develop, design and creation
Reference programs
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"Thanks. No surprises. Except just how excellent your team managed the project, worked with our clients, and presented the results."
Christopher Stockwell
Vice President & Chief Marketing Officer
GEI Consultants, Inc.
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"CMO Outsourcing helped ChosenSecurity translate our unique offerings into a clear competive advantage and implement it quickly and cost-effectively to improve our sales efforts."
Steve Pace
SVP of Worldwide Operations
ChosenSecurity, Inc
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